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Background:
A brand that specializes in healthy snacks with excellent product quality, but initially uses the most common kraft paper boxes for packaging, which is unattractive on e-commerce pages and when users open boxes, resulting in low repurchase rates

Solution:
1. Material upgrade: Upgrade ordinary kraft paper boxes to special art paper mounted micro corrugated boxes. This material has both the delicate color and texture of art paper and the lightweight and stiffness of corrugated paper, with a cost between the two.
2. Creative design+skillful use of craftsmanship:
Bold color schemes and illustration styles are adopted in the design, highlighting the brand's tone of "vitality and health".
3. Abandon high cost lamination and adopt full UV matte coating to achieve a high-end matte texture while being wear-resistant.
4. Use raised technology at the brand logo to increase the three-dimensional touch and enhance the sense of quality.
Background:
A skincare brand that focuses on natural ingredients, initially using public bottles and universal labels, the product appears cheap in the market and cannot support its pricing. It also lacks visual appeal when promoting online.

Solution:
1. Material and structural innovation: We recommend a gift box structure made of high white cardboard with micro corrugated walls, which ensures both rigidity and protection while being lower in cost than full cardboard. Neto adopts recycled pulp molding to highlight the concept of environmental protection,
2. Breakthrough in Vision and Craftsmanship:
Main visual: Use spot ink to print brand colors, paired with large areas of UV matte oil to create a warm and comfortable feel.
4.Dianqing Pen: The brand logo adopts a raised and partially matte silver process, which is not flashy but has a high texture.
Background:
A luxury lifestyle fashion brand is undergoing a brand upgrade, aiming to transform its store shopping bags into "walking billboards" and extensions of the brand experience. The Japanese-style paper bags, with their soft texture and plain design, fail to align with the brand's new high-end positioning.

Solution:
1. Material and Structural Upgrades: The use of white cardstock weighing over 350 grams, along with reinforced bottom lamination (applying a layer of micro-fluting corrugated board to the inner side of the bag's base), significantly enhances the bag's stiffness and tear resistance, ensuring durability at the handle area.
2. Advanced Craftsmanship Empowerment:
3. Brand Logo: Utilizing a hot-embossed matte black and gold process, it delivers a low-key yet luxurious texture on dark-colored bags.
4. Texture: The overall surface is coated with a tactile oil, delivering a skin-like smooth feel that enhances the consumer experience
Background:
A cultural foundation aims to launch a series of picture books titled "Chinese Mythological Tales" for children aged 5-8, designed to pass down culture in a way that appeals to young readers.

Solution:
1. Content and Design Reimagination:
Narrative Style: Adapt the story into a more dramatic and dialogic text with simple, humorous language.
2. Spot Color Printing and Special Processes:
To showcase the splendor of mythology, in addition to standard four-color printing, special gold ink was added to outline elements such as auspicious clouds and divine radiance, achieving a more resplendent effect than regular yellow.
3. The cover title features a hot stamping gold process, while key scenes in the interior text are highlighted with UV varnish to enhance depth.
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